The way we use packaging in Europe has wide room for improvement.

While we know that the overwhelming majority of packaging in the market loses over 95% of its value after the first use, the last decades have brought about an unprecedented increase in packaging use and a decline in packaging reusability and recyclability.

In a context with increasing public attention, the urgency to decarbonise our economies and move towards a circular use of resources and materials, the clear limitations of single-use packaging are therefore being exposed, and reusable packaging is now standing high on the agenda of policy-makers and key market players.

However, some of the biggest questions remain where and how to start this transition to circularity when the entire retail sector is still designed and wired to work with single-use packaging.

Building on the findings of a European multi-stakeholder project led by Zero Waste Europe called the ReuSe Vanguard Project (RSVP), this webinar will go into greater depth to address the following key questions and more:

– What packaging materials are the most suitable from an environmental and economic perspective?

– Why reuse makes so much sense and which market segments should be prioritised to properly initiate the transition?

– Where do we start this transition?

– What can the EU do to ensure that upcoming legislation pieces effectively supports the reuse transition and give the right long-term signals to cities, businesses, industry players and investors?