The story of Capannori - Zero Waste Cities

 

The story of Capannori

Italy

Located in the North of Italy, Capannori (46,700 inhabitants) is the first town in Europe which declared the Zero Waste goal in 2007. Led by a primary school teacher, Rossano Ercolini (President of Zero Waste Europe), a small but determined movement stopped the construction of an incinerator and convinced the municipality to commit to sending zero waste to landfill by 2020. Transparency and public consultations with residents were the keys of the successful strategies:

  • Creation of a door-to-door collection system
  • Introduction of a Pay-As-You-Throw (PAYT) fee
  • Trainings for the community and strong engagement of the residents
  • Creation of the first Zero Waste Research Centre in Europe in 2011.
  • Opening of a Reuse Centre where items such as clothes, footwear, toys, and furniture can be repaired and sold to those in need, thereby diverting them from landfill and serving a vital social function

In almost 10 years:

  • 40% of waste reduction (average waste went from 1,92kg to 1,18 kg/person/year)
  • Separate collection rate to 82% 
  • Residual waste per capita reduced by 57%
  • Waste tariffs for residents have been reduced by 20% 
  • 93 tonnes of items were dropped at the Reuse Centre 
  • Capannori became an international example. Inspired by its success, today nearly 400 European municipalities are walking the path towards Zero Waste

Further questions?

Contact us if you want more information on the case study

CONTACT US

Other Best Practices

Learn from the frontrunners how a city can move towards zero waste

DISCOVER ALL

The Story of Milan

Milan/Italy

Milan’s case shows that successful biowaste collection schemes can be implemented in densely populated areas, allowing for reduced emissions and costs.

START

28 kgs

Biowaste collected

NOW

110kgs

Biowaste collected

The Story of Newport

Wales/United Kingdom

The story of Newport shows that when separate collection systems prioritise quality over just quantity, and invest heavily in meaningfully engaging with the community, world-leading results can be achieved.

START

3%

Recycling rate

NOW

66%

Recycling rate

europe-logo

Supported by the LIFE Programme of the European Union. This website does not necessarily reflect the views of the donors.