In a context with increasing public attention, the urgency to decarbonise our economies and move towards a circular use of resources and materials, the clear limitations of single-use packaging are therefore being exposed, and reusable packaging is now standing high on the agenda of policy-makers and key market players.

This webinar went into greater depth to answer these key questions: 

• What packaging materials are the most suitable from an environmental and economic perspective?
• Why reuse makes so much sense and which market segments should be prioritised to properly initiate the transition?
• Where do we start this transition?
• What can the EU do to ensure that upcoming legislation pieces effectively supports the reuse transition and give the right long-term signals to cities, businesses, industry players and investors?